Oi*. I'm Daniel Ogawa,
writer and associate creative director
at GUT. But more on that later.
scroll down a little bit
*Hi, and thanks for visiting. How's your aunt? Awesome. Now that we know each other, here's the work I'm proud of having done recently:
To start, here's your typical retired-super-luchador-comes-back-to-fight-evil-piñata-monster-gone-berserk short film. Besides being incredibily fashionable, this one was entirely Shot on iPhone.
This one, however, was not: a cute little Valentine's Day spot featuring a couple (played by a real couple) spinning around a giant record (played by a not-real record). Some trivia: the actual-sized vinyl playing at the location looked great but sounded even better.
But just to wrap up the Apple section real quick: there's these iPhone spots aimed at getting people to switch from their Androids; there's a creative cuts lesson disguised as a Brazilian Carnaval tribute; and also this love letter to foosball — which is one of the two kinds of football I can play (the other being the video game kind).
Previous to that, I worked on History Blocks, an educational project for UNESCO that uses Minecraft as a teaching tool for kids to study and rebuild war-torn monuments from around the world.
Speaking of kids, I got to realize a childhood dream and bust into a Winnebago meth lab when we shot this Vivo Telefonica spot. We did one with Rafael Nadal too, which the Art Director enjoyed more than I did because he got to go film in Mallorca.
Later, inspired by the jealousy of following said Art Director on Instagram during said "work trip", we helped Vivo Telefónica be the first cellphone carrier to promote less screen time with these spots featuring a sleepy baby, love at first sight, lazy mornings and one or two other things.
Also, in collaboration with Mesa, we conceptualized, designed, built and opened a gym in 5 days. Working on finding a new angle for a major fitness company to reach a wider demographic, we skipped the ads and came up with a (then) new kind of gym called Nós that got copied like crazy and then quietly faded away after helping a bunch of people make hella gainz.
And while we're on the subject of muscles, we did put some strong shirtless gentlemen on the covers of classic books at Amazon's Kindle Store. Not for fun, unfortunately — to see if it would increase sales for our client e-galaxia Publishing. Spoilers: it did.
Hi again.
*Hair lenght can vary wildly. Beard lenght, however, cannot.
About
Over the past thirteen years, I've also made ads in places like TBWA\Media Arts Lab, Africa DDB, mcgarrybowen brasil, Wunderman BR and JWT NY for clients such as Apple, UNESCO, Intel, Microsoft, Vivo Telefonica, Itaú, LATAM Airlines and a few others.
Having grown up in a Japanese family living in Brazil, I'm either a slightly introverted Latino or a very extroverted Asian. This has no doubt affected my samba swag, but has also helped me build an appreciation for unexpected points of view — which I desperately try to find for the brands and causes I work for.
Good agencies, good clients, plus some good luck and a lot of gosh darn good teammates, have resulted in:
D&AD
Cannes Lions
Yellow Pencil - Entertainment / Games
Yellow Pencil - Art Direction / For Branded Apps & Games
Yellow Pencil - Art Direction / For In-Game Advertising
Wood Pencil - Impact / Design / Not for Profits
Wood Pencil - Branding / Digital Brand Expression
Wood Pencil - Film / Over 120 Seconds
Shortlist - Media / Use of Digital
Shortlist - Digital / Branded Apps & Games
Cannes Lions
Silver - Print & Publishing
Bronze - Film
Bronze - Design
Shortlist - Film
Shortlist - Film Craft
Shortlist - Film Craft
Shortlist - Design
Shortlist - Design
Shortlist - Entertainment
The One Show
Silver - Entertainment
Silver - Cinema Advertising
Silver - Direction
Bronze - Special Effects
Bronze - Cinematography
Merit - Design
Merit - Typography
Merit - Long Form Video
Merit - Craft
Merit - TV, VOD & Online
Merit - Integrated
Clio Awards
Silver (Clio Music) - Use of Music in Film & Video
Art Directors Club
Silver - Craft in Video
Bronze - Branded Content/Entertainment
Merit - Experiential Design
Merit - Craft in Motion
ANDYs
Gold ANDY - Craft
Brand of the Year (Apple) (I helped yay)
Tribeca Film Festival
2024 Tribeca X Official Selection - Shorts
AdAge's Creativity Awards 2024
Winner - Craft of the Year
Finalist - Branded Entertainment/Content Campaign of the Year
Finalist - Film/TV/Video of the Year
The Webby Awards
Winner - Advertising, Media & PR / Best Art Direction
Winner - Advertising, Media & PR / Best Use of Video or Moving Image
Nominee - Social Impact
El Ojo de Iberoamerica
Grand Prix - Producción Audiovisual
Grand Prix - Producción de Audio e Sonido
Best Client for Mexico - Apple
Best Campaign for Mexico - Huracán Rodriguez vs. La Piñata Enchilada Shot on iPhone
Gold - Film
Gold - Media
Gold - Producción Audiovisual
Gold - Producción Audiovisual
Gold - Producción Audiovisual
Gold - Producción de Audio e Sonido
Gold - Producción de Audio e Sonido
Gold - Digital & Social
Silver - Mejor idea latina para el mundo
Silver - El Tercer Ojo
Silver - Media
Silver - Design
Silver - Contenido
Silver - Film
Silver - Producción Audiovisual
Silver - Producción Audiovisual
Silver - Producción Audiovisual
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Media
Bronze - Design
Bronze - Design/Illustration
Bronze - Contenido
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Producción Audiovisual
El Sol
4x Gold
4x Silver
4x Bronze
Círculo Creativo de México
Grand Prix - Audiovisual
Grand Prix - Craft audiovisual
Gold - Audiovisual
Gold - Craft audiovisual
Gold - Diseño
Gold - Diseño
Gold - Craft audio
Silver - Craft audiovisual
Silver - Craft audio
Silver - Craft audio
Bronze - Brand entertainment
The Drum's World Creative Rankings
79th most awarded copywriter of 2020
Honorable Mention - Education
Fast Company Innovation by Design Awards
Honorable Mention - Apps and Games
Profissionais do Ano
Finalist
CCSP (Brazilian Annual)
Gold - Digital/Games
Silver - Integrated Cases
Bronze - Digital/Art Direction
In-Book - Branded Content
3x In-Book - TV, Cinema and Other Screens
Shortlist - Design
Silver - Integrated Cases
Bronze - Digital/Art Direction
In-Book - Branded Content
3x In-Book - TV, Cinema and Other Screens
Shortlist - Design
Effie Awards
Gold - Companhias de telecomunicações (telecoms)
Shortlist - Companhias de telecomunicações (telecoms)
Shortlist - Companhias de telecomunicações (telecoms)
Brazil's Best Commercial
3x finalist
Lusos Awards
Gold - Promo & Activation
Gold - Direct
Silver - PR
Silver - Digital
Silver - Movie for Web
Gold - Direct
Silver - PR
Silver - Digital
Silver - Movie for Web
SIGI Awards
Winner - Movie for Web
Future Lions 2013
Finalist
Wave Festival
Shortlist - Student
Contact
*funny story, I thought it would be cool to
have a tiny little award show as motivation
and ended up having to pay for international
shipping because the winning student lived
in Portugal (she deserved it though).
have a tiny little award show as motivation
and ended up having to pay for international
shipping because the winning student lived
in Portugal (she deserved it though).
Scroll safe! Bye.