Oi*. I'm Daniel Ogawa and I write ads. But more on that later.
*Hi, and thanks for visiting. Here's some of the work I'm proud of having done:

Also for Apple: there are these memoji testimonial iPhone spots; there's a creative cuts lesson disguised as a Brazilian Carnaval tribute; and also this love letter to foosball, which is the only kind of football I can play other than the video game kind.

'Video game', you say? Because I was meaning to mention History Blocks, an educational project we made for UNESCO that uses Minecraft as a teaching tool for kids to study and rebuild war-torn monuments from around the world. Glad you asked.

But I don't just help kids learn, though. I also help grown men fight. Case in point: we put together Spaten Fight Night II, the biggest fighting event in Brazil in recent history. So many haymakers: from this spot that we shot in three days when the original fighter dropped out, to the freaking arcade fighting game we made from scratch*, to the actual haymaker that ended the night. But hey, no such thing as bad publicity, amirate? *I may or may not have smuggled a copy of the .exe playable file home with me.

Okay, enough fighting. Onto some loving with this cute Valentine's Day spot featuring a couple spinning around a giant record. 

Not in the mood for romance? Fine. Then may I offer busting into a Winnebago meth lab for this Vivo Telefonica spot? We did one with Rafael Nadal too, but this one the art director enjoyed more than I did because he got to go film in Mallorca.

Also, I made a gym. Working with Mesa at a time when there was only pumping iron or Crossfit (yes, I am old), we conceptualized, designed, built and opened a gym in 5 days. It was called Nós, got copied like crazy, and then quietly faded away after helping a bunch of people make hella gainz.

And while we're on the subject of muscles, we did put some strong shirtless gentlemen on the covers of classic books at Amazon's Kindle Store. Not for fun, unfortunately — to see if it would increase sales for our client e-galaxia Publishing. Spoilers: it did.




daniel.d.ogawa@gmail.com
LinkedIn
Having grown up in a Japanese family living in Brazil, I'm either a slightly introverted Latino or a very extroverted Asian. This has no doubt affected my samba swag, but has also helped me build an appreciation for unlikely points of view — which I desperately try to find for the brands and causes I work for.
Over the past fifteen years, I've been making ads in places like GUT, TBWA\Media Arts Lab, Africa Creative, mcgarrybowen, Wunderman and JWT for such clients as Apple, AB InBev, UNESCO, Whirpool, Intel, Microsoft, Vivo Telefónica, Itaú, LATAM Airlines and a few others.
I also sometimes teach a class at Escola Cuca about copywriting and the creative process.
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Good agencies, good clients, a little good luck and a lot of gosh darn good teammates have resulted in:

D&AD
Yellow Pencil - Entertainment / Games
Yellow Pencil - Art Direction / For Branded Apps & Games
Yellow Pencil - Art Direction / For In-Game Advertising
Wood Pencil -  Impact / Design / Not for Profits
Wood Pencil - Branding / Digital Brand Expression
Wood Pencil - Film / Over 120 Seconds
Shortlist - Media / Use of Digital
Shortlist - Digital / Branded Apps & Games

Cannes Lions
Silver - Print & Publishing
Bronze - Film
Bronze - Design
Shortlist - Film
Shortlist - Film Craft
Shortlist - Film Craft
Shortlist - Design
Shortlist - Design
Shortlist - Entertainment
1.67% of a Grand Prix - Ask me about it

The One Show
Silver - Entertainment
Silver - Cinema Advertising
Silver - Direction
Bronze - Special Effects 
Bronze - Cinematography
Merit - Design
Merit - Typography
Merit - Long Form Video
Merit - Craft
Merit - TV, VOD & Online
Merit - Integrated

Clio Awards
Silver (Clio Music) - Use of Music in Film & Video

Art Directors Club
Silver - Craft in Video
Bronze - Branded Content/Entertainment
Merit - Experiential Design
Merit - Craft in Motion

ANDYs
Gold ANDY - Craft
Brand of the Year (Apple) (I helped yay)

Tribeca Film Festival
2024 Tribeca X Official Selection - Shorts

AdAge's Creativity Awards 2024
Winner - Craft of the Year
Finalist - Branded Entertainment/Content Campaign of the Year
Finalist - Film/TV/Video of the Year

The Webby Awards
Winner - Advertising, Media & PR / Best Art Direction
Winner - Advertising, Media & PR / Best Use of Video or Moving Image
Nominee - Social Impact

El Ojo de Iberoamerica
Grand Prix - Producción Audiovisual
Grand Prix - Producción de Audio e Sonido
Best Client for Mexico - Apple
Best Campaign for Mexico - Huracán Ramirez vs. La Piñata Enchilada Shot on iPhone
Gold - Film
Gold - Media
Gold - Producción Audiovisual
Gold - Producción Audiovisual
Gold - Producción Audiovisual
Gold - Producción de Audio e Sonido
Gold - Producción de Audio e Sonido
Gold - Digital & Social
Silver - Mejor idea latina para el mundo
Silver - El Tercer Ojo
Silver - Media
Silver - Design
Silver - Contenido
Silver - Film
Silver - Producción Audiovisual
Silver - Producción Audiovisual
Silver - Producción Audiovisual
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Media
Bronze - Design
Bronze - Design/Illustration
Bronze - Contenido
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Producción Audiovisual

El Sol
4x Gold
4x Silver
4x Bronze

Círculo Creativo de México
Grand Prix - Audiovisual
Grand Prix - Craft audiovisual
Gold - Audiovisual
Gold - Craft audiovisual
Gold - Diseño
Gold - Diseño
Gold - Craft audio
Silver - Craft audiovisual
Silver - Craft audio
Silver - Craft audio
Bronze - Brand entertainment

The Drum's World Creative Rankings
79th most awarded copywriter of 2020

Fast Company World-Changing Ideas Awards
Honorable Mention - Education

Fast Company Innovation by Design Awards
Honorable Mention - Apps and Games

CCSP (Brazilian Annual)
Gold - Digital/Games
Silver - Integrated Cases
Bronze - Digital/Art Direction
In-Book - Branded Content
3x In-Book - TV, Cinema and Other Screens
Shortlist - Design

Profissionais do Ano
Finalist

Effie Awards
Gold - Companhias de telecomunicações (telecoms)
Bronze - Eficácia de longo prazo (long term efficacy)
Shortlist - Companhias de telecomunicações (telecoms)

Brazil's Best Commercial
3x finalist

Lusos Awards
Gold - Promo & Activation
Gold - Direct
Silver - PR
Silver - Digital
Silver - Movie for Web

SIGI Awards
Winner - Movie for Web

Future Lions 2013
Finalist

Wave FestivalShortlist - Student





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