Oi*. I'm Daniel Ogawa,
writer and associate creative director
at GUTBut more on that later.

scroll down a little bit

*Hi, and thanks for visiting. How's your aunt? Awesome. Now that we know each other, here's the work I'm proud of having done recently:

This one, however, was not: a cute little Valentine's Day spot featuring a couple (played by a real couple) spinning around a giant record (played by a not-real record). Also, the actual-sized vinyl playing at the location looked great but sounded even better.

But just to wrap up the Apple section real quick: there's these iPhone spots, which are the Brazilian leg of a whole global thing Apple does to get people to switch from their Androids; and there's this Brazilian Carnaval tribute disguised as a commissioned Instagram piece feat. the incredibly talented Camila Cornelsen teaching folks how to shoot creative cuts on iPhone.

Previous to that, I worked on History Blocks, an educational project for UNESCO that uses Minecraft as a teaching tool for kids to study and rebuild war-torn monuments from around the world.

Speaking of kids, I got to realize a childhood dream and bust into a Winnebago meth lab when we shot this Vivo Telefonica spot. We did one with Rafael Nadal too, which the Art Director enjoyed more than I did because he got to go film in Mallorca.

Later, inspired by the jealousy of looking at his slap-in-the-face beach pictures online, we helped Vivo Telefónica be the first cellphone carrier to promote less screen time with these spots featuring a sleepy baby, love at first sight, lazy mornings and one or two other things.

Also, in collaboration with Mesa, we conceptualized, designed, built and opened a gym in 5 days. Working on finding a new angle for a major fitness company to reach a wider demographic, we skipped the ads and came up with a (then) new kind of gym called Nós that got copied like crazy and then quietly faded away after helping a bunch of people make hella gainz.

And while we're on the subject of muscles, we did put some strong shirtless gentlemen on the covers of classic books at Amazon's Kindle Store. Not for fun, unfortunately -- to see if it would increase sales for our client e-galaxia Publishing. Spoilers: it did.

Hi again.
*Hair lenght can vary wildly. Beard lenght, however, cannot.

I'm Daniel Ogawa, an ACD/copywriter living in São Paulo and making ads at GUT.
Over the past thirteen years, I've also made ads in places like TBWA\Media Arts Lab, Africa DDB, mcgarrybowen brasil, Wunderman BR and JWT NY for clients such as Apple, UNESCO, Intel, Microsoft, Vivo Telefonica, Itaú, LATAM Airlines and a few others.
I also used to teach a class at Escola Cuca about copywriting and the creative process*.
Having grown up in a Japanese family living in Brazil, I'm either a slightly introverted Latino or a very extroverted Asian. This has no doubt affected my samba swag, but has also helped me build an appreciation for unexpected points of view -- which I desperately try to find for the brands and causes I work for.

Good agencies, good clients, plus some good luck and a lot of gosh darn good teammates, have resulted in:

Yellow Pencil - Entertainment / Games
Yellow Pencil - Art Direction / For Branded Apps & Games
Yellow Pencil - Art Direction / For In-Game Advertising
Wood Pencil -  Impact / Design / Not for Profits
Wood Pencil - Branding / Digital Brand Expression
Wood Pencil - Film / Over 120 Seconds
Shortlist - Media / Use of Digital
Shortlist - Digital / Branded Apps & Games

Cannes Lions
Silver - Print & Publishing
Bronze - Design
Shortlist - Design
Shortlist - Design
Shortlist - Entertainment

The One Show
Silver - Entertainment
Silver - Cinema Advertising
Silver - Direction
Bronze - Special Effects 
Bronze - Cinematography
Merit - Design
Merit - Typography
Merit - Long Form Video
Merit - Craft
Merit - TV, VOD & Online
Merit - Integrated

Clio Awards
Silver (Clio Music) - Use of Music in Film & Video

Art Directors Club
Silver - Craft in Video
Bronze - Branded Content/Entertainment
Merit - Experiential Design
Merit - Craft in Motion

Gold ANDY - Craft
Brand of the Year (Apple) (I helped yay)

Tribeca Film Festival
2024 Tribeca X Official Selection - Shorts
AdAge's Creativity Awards 2024
Winner - Craft of the Year
Finalist - Branded Entertainment/Content Campaign of the Year
Finalist - Film/TV/Video of the Year

The Webby Awards
Winner - Advertising, Media & PR / Best Art Direction
Winner - Advertising, Media & PR / Best Use of Video or Moving Image
Nominee - Social Impact

El Ojo de Iberoamerica
Grand Prix - Producción Audiovisual
Grand Prix - Producción de Audio e Sonido
Best Client for Mexico - Apple
Best Campaign for Mexico - Huracán Rodriguez vs. La Piñata Enchilada Shot on iPhone
Gold - Film
Gold - Media
Gold - Producción Audiovisual
Gold - Producción Audiovisual
Gold - Producción Audiovisual
Gold - Producción de Audio e Sonido
Gold - Producción de Audio e Sonido
Gold - Digital & Social
Silver - Mejor idea latina para el mundo
Silver - El Tercer Ojo
Silver - Media
Silver - Design
Silver - Contenido
Silver - Film
Silver - Producción Audiovisual
Silver - Producción Audiovisual
Silver - Producción Audiovisual
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Media
Bronze - Design
Bronze - Design/Illustration
Bronze - Contenido
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Producción Audiovisual

El Sol
4x Gold
4x Silver
4x Bronze

Círculo Creativo de México
Grand Prix - Audiovisual
Grand Prix - Craft audiovisual
Gold - Audiovisual
Gold - Craft audiovisual
Gold - Diseño
Gold - Diseño
Gold - Craft audio
Silver - Craft audiovisual
Silver - Craft audio
Silver - Craft audio
Bronze - Brand entertainment
The Drum's World Creative Rankings
79th most awarded copywriter of 2020

Fast Company World-Changing Ideas Awards
Honorable Mention - Education

Fast Company Innovation by Design Awards
Honorable Mention - Apps and Games

Profissionais do Ano

CCSP (Brazilian Annual)
Gold - Digital/Games
Silver - Integrated Cases
Bronze - Digital/Art Direction
In-Book - Branded Content
3x In-Book - TV, Cinema and Other Screens
Shortlist - Design

Effie Awards
Gold - Companhias de telecomunicações (telecoms)
Shortlist - Companhias de telecomunicações (telecoms)

Brazil's Best Commercial
3x finalist

Lusos Awards
Gold - Promo & Activation
Gold - Direct
Silver - PR
Silver - Digital
Silver - Movie for Web

SIGI Awards
Winner - Movie for Web

Future Lions 2013

Wave Festival
Shortlist - Student

      *funny story, I thought it would be cool to
         have a tiny little award show as motivation
         and ended up having to pay for international
         shipping because the winning student lived
         in Portugal (she deserved it though).

Scroll safe! Bye.