Oi*. I'm Daniel Ogawa,
an associate creative director/copywriter
at TBWA\Media Arts Lab.
But more on that later.

scroll down a little bit

*Hi, and thanks for visiting. Here's some of the work I'm proud of having done recently.

Also for Apple: a Brazilian Carnaval tribute disguised as a commissioned Instagram piece feat. the incredibly talented Camila Cornelsen teaching folks how to shoot creative cuts on iPhone.

We've gotten pretty good at making these iPhone spots, too, which are the Brazilian leg of a whole global thing Apple has been doing for a few years now to get people to switch from their Androids.

Previous to that, I worked on History Blocks, an educational project for UNESCO that uses Minecraft as a teaching tool for kids to study and rebuild war-torn monuments from around the world.

Speaking of kids, I got to realize a childhood dream and bust into a Winnebago meth lab when we shot this Vivo Telefonica spot. We did one with Rafael Nadal too, which the Art Director enjoyed more than I did because he got to go film in Mallorca.

Later, inspired by the jealousy of looking at his slap-in-the-face beach pictures online, we helped Vivo Telefónica be the first cellphone carrier to promote less screen time with these spots featuring a sleepy baby, love at first sight, lazy mornings and one or two other things.

Also, in collaboration with Mesa, we conceptualized, designed, built and opened a gym in 5 days. Working on finding a new angle for a major fitness company to reach a wider demographic, we skipped the ads and came up with a (then) new kind of gym called Nós that got copied like crazy and then quietly faded away after helping a bunch of people make hella gainz.

And while we're on the subject of muscles, we did put some strong shirtless gentlemen on the covers of classic books at Amazon's Kindle Store. Not for fun, unfortunately -- to see if it would increase sales for our client e-galaxia Publishing. Spoilers: it did.

Hi again.
*Hair lenght can vary wildly. Beard lenght, however, cannot.

I'm Daniel Ogawa, an ACD/copywriter living in São Paulo and making ads for Apple at TBWA\Media Arts Lab.
And, over the past thirteen years, I've also made ads in places like Africa DDB, mcgarrybowen brasil, Wunderman BR and JWT NY for clients such as UNESCO, Intel, Microsoft, Vivo Telefonica, Itaú, LATAM Airlines and a few others.
I also used to teach a class at Escola Cuca about copywriting and the creative process*.
Having grown up in a Japanese family living in Brazil, I'm either a slightly introverted Latino or a very extroverted Asian. This has no doubt hurt my samba swag, but has also helped me build an appreciation for unexpected points of view -- which I desperately try to find for the brands and causes I work for.

Good agencies, good clients, plus some good luck and a lot of gosh darn good teammates, have resulted in:

Yellow Pencil - Entertainment / Games
Yellow Pencil - Art Direction / For Branded Apps & Games
Yellow Pencil - Art Direction / For In-Game Advertising
Wood Pencil -  Impact / Design / Not for Profits
Wood Pencil - Branding / Digital Brand Expression
Shortlist - Media / Use of Digital
Shortlist - Digital / Branded Apps & Games

Cannes Lions
Silver - Print & Publishing
Bronze - Design
Shortlist - Design
Shortlist - Design
Shortlist - Entertainment

The One Show
Silver - Entertainment
Merit - Design

El Ojo de Iberoamerica
Gold - Digital & Social
Silver - Mejor idea latina para el mundo
Silver - El Tercer Ojo
Silver - Media
Silver - Design
Bronze - Contenido
Bronze - Digital & Social
Bronze - Digital & Social
Bronze - Media
Bronze - Media
Bronze - Design
Bronze - Design/Illustration
Shortlist - Digital & Social
Shortlist - Contenido
Shortlist - Design

Art Directors Club
Merit - Experiential Design

The Drum's World Creative Rankings
79th most awarded copywriter of 2020

Fast Company World-Changing Ideas Awards
Honorable Mention - Education

Fast Company Innovation by Design Awards
Honorable Mention - Apps and Games

The Webby Awards
Nominee - Social Impact

Profissionais do Ano

CCSP (Brazilian Annual)
Gold - Digital/Games
Silver - Integrated Cases
Bronze - Digital/Art Direction
In-Book - Branded Content
3x In-Book - TV, Cinema and Other Screens
Shortlist - Design

Effie Awards
Gold - Companhias de telecomunicações (telecoms)
Shortlist - Companhias de telecomunicações (telecoms)

Brazil's Best Commercial
3x finalist

Lusos Awards
Gold - Promo & Activation
Gold - Direct
Silver - PR
Silver - Digital
Silver - Movie for Web

SIGI Awards
Winner - Movie for Web

Future Lions 2013

Wave Festival
Shortlist - Student

      *funny story, I thought it would be cool to
         have a tiny little award show as motivation
         and ended up having to pay for international
         shipping because the winning student lived
         in Portugal (she deserved it though).

Scroll safe! Bye.